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2013 Mid Year Report Card

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gradesNow that the first half of the year (Weeks 7 – 28) are behind us, it’s time to take a look at how well our 5 Free to Air pupils are performing in the Class of 2013.

The classroom has divided into two cliques. On one side of the room are alpha-male pupils Seven and Nine both spending a lot of time looking over each other’s performance sometimes at the expense of their own work. But they have each turned in some excellent projects that has dazzled the rest of the class. If only it wasn’t necessary to take a big ruler to separate them so often.

Hip student TEN has been unable to keep up with Seven and Nine and instead moved across to the other side of the room with ABC1. The latter is this year’s most improved-pupil, improving significantly on the first half of 2012 without the constant need to crow about it.

SBS ONE remains seated down the back of the class with a handful of achievements and could improve by moving up to the front with more original work.

This year four students have improved their performance at the expense of TEN, who last week gave an encouraging class presentation about their plans for the second half of the year.

More seriously, Seven has won 15 weeks in Total People to Nine’s 5 in the first half of the year. Nine did chalk up 6 weeks in overnight results but lost one to Seven in Timeshifting. Yet Nine is leading in the key demos 16-39, 18-49 and 25-54.

Here are their report cards for the weeks 7 – 28 based on the way primary channel shows resonated with audiences in proportion to each network’s overall audience footprint.

Please note that as some shows only had 1 episode during this period their series performance has not yet been put into context (ie. Gap Year, Bakeoff, Winners and Losers, Broadchurch). Some shows have seen some strong individual episodes but have lost considerable ground compared to last year (ie. Seven News, MasterChef, Celebrity Apprentice,).

SEVEN: B+
Weeks won in Total People: 15
Total People: 31.1
25-54: 30.5
18-49: 30.5
16-39: 30.6
My Kitchen Rules,
Sunday Night,
A Place to Call Home,
Downton Abbey,
House Rules,
Packed to the Rafters,
Sunrise,
The Morning Show,
Revenge,
Better Homes and Gardens,
AFL,
The Force

NINE: B
Weeks won in Total People: 5
Total People: 29.2
25-54: 32.4
18-49: 32.9
16-39: 33.8
Nine News,
The Block: All Stars,
The Block: Skyhigh,
The Voice,
House Husbands,
The Big Bang Theory,
State of Origin,
NRL,
Arrow,
Hot Seat,
Today,
60 Minutes,
A Current Affair,
Logie Awards,
The Footy Show (AFL)

ABC: B-
Weeks won in Total People: 0
Total People: 17.4
25-54: 12.0
18-49: 11.0
16-39: 9.7
ABC News,
7:30,
The Doctor Blake Mysteries,
Australian Story,
Cliffy,
Whitlam: The Power and the Passion,
Paper Giants: Magazine Wars,
The Agony of Life,
Grand Designs,
Doctor Who,
Our Queen,
Death in Paradise,
Qi,
The Checkout,
DCI Banks,

Death in Paradise,
David Attenborough’s Galapagos,
Inspector George Gently,
Last Tango In Halifax,

SBS: C-
Weeks won in Total People: 0
Total People: 5.4
25-54: 4.9
18-49: 4.6
16-39: 4.1
FIFA WCQ: Aus v Iraq,
Tour de France,
Who Do You Think You Are?,
Eurovision Song Contest,
Gourmet Farmer,
Treasures of Ancient Rome,

TEN: D
Weeks won in Total People: 0
Total People: 16.9
25-54: 20.2
18-49: 21.0
16-39: 21.6
Elementary,
NCIS,
Under the Dome,
Offspring,
TEN News,
Australian Grand Prix,
Rugby: Lions Tour of Australia,
David Attenborough’s Africa,

The Bold & the Beautiful.

Network shares: Consolidated (Weeks 7- 27) excl Easter. Overnight (Week 28).


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